The commercial printing market is poised for remarkable growth over the next five years. Technological proliferation, along with rising applications, is anticipated to encourage the demand globally. Further, the need for short-run production for a wide range of applications is increasing rapidly for commercially printed materials, such as books, direct mail, brochures, and catalogs. For instance, in direct mail, the conventional practice was to send the exact same message to many customers.
It is expected that 72% of corporations utilize direct mail campaigns. Direct mail campaigns are relatively inexpensive and are a great way for companies to keep their image and services in the public eye. This aspect of printing is expected to continue an upward trend in the future.
World Print Hub Community is the Global Community of all constituents of the Industry. Master Printers, Trade Associations, Suppliers and Manufacturers, Thought leaders and Printing Enthusiasts. The Objective of the Community is to Bring the industry together.
The primary aim of WPH was to co-ordinate, motivate, innovate, improve, expand and elevate the state of the industry. WPH hoped to achieve this through meaningful mobilization of the printer’s abilities towards achieving excellence and creating mutual trust.
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