Naimish Patel
A Changing Print Market: Challenges during the pandemic
2021 is here and this decade brings opportunity, growth, and excitement for the printing industry. COVID-19 has changed the functioning of the printing industry. There is almost no foot traffic at Offline printing shops. COVID-19 has changed not only the way print is ordered but also what is ordered. SME Printers challenge requires an IT backbone for flexibility to offer online ordering, they need new sales channels and new print products depending on changing markets.
For SME Printers the biggest challenge is launching online storefront especially with lack of staff due to COVID-19 regulations.
The way we print is now digital, and the processes are getting simpler and more efficient. A right digital strategy with the best IT partner will give you personalized support to manage the changes or regular technology upgrades. Printers who aim to take advantage of new digital technologies will forge ahead at record speed. Personalized support and launched set up services to help quickly launch and drive success online. OnPrintShop Solution is available as SaaS & Enterprise Custom Solutions it offers complete flexibility to expand with a complete and affordable wide range of web to print solutions to expand into Multi Print Segments & Sales Channels.
Through this article, onPrintShop has shared some meaningful insights on how the print industry will thrive in 2020.
Integrating with Digital Technology: How to Deal with Print Competitors
Today we have SME print Shops, Photo Labs, Wide Format Printers, and Brokers, Trade Printers, Large Commercial Printers who rank in top 100 print companies as our clients. Large printers are struggling to remain profitable. Small printers, on the other hand, are growing their profits. In the third quarter of 2019, profits before taxes for large printers dropped to negative -5.33% of revenues. For small printers, though, profits before taxes rose from 6.74% of revenues in the second quarter to 9.70% in the third quarter.
For printers to sustain this growth, we have innovated and created printing solutions that will help you diversify product offerings, grow their volume and share of the market, and expand into new markets.
Investing in technology is easier, but success or failure depends on on-time launch and consistency. Herein arises the need for an IT partner, personalized support to help manage the changes or regular technology upgrades.
Getting More Customized
OnPrintShop has been evolving since 2008 and has understood the difference between varied print business and print products. Our clients don’t need to struggle with multiple web2print, instead, we help them integrate the best of online technologies.
OnPrintShop Solution has ready tools like Responsive Storefronts, Multi Designer Studios, Print Order & Workflow Management and 100s of Third-party Integration MIS, Accounting, CRM, Workflow, Payment/Shipping Gateways for an end-to-end automation.
We have developed solutions and support, which has helped PSPs to not only increase new sales but automate order management reducing manpower (by 67%) needed to process orders and win multimillion-dollar accounts. With our help, they can easily manage multiple print stores and launch unique business models. The solution has helped them to increase sales & reduce operation cost with ready tools like Responsive Storefronts, Multi Designer Studios, Print Order & Workflow Management and Readily integrated 100s of Third-party Integration like MIS, Accounting, CRM, Workflow, Payment/Shipping Gateways for end-to-end automation.
We bring to you the Confidence that your team can do the job, With the best Quality and Greatest value we help you to meet deadlines and commitments At a Reasonable cost and finally help you understand the target audience
Choose Web-to-Print Portals for Easy Printing: How have companies adapted to the amount and Speed of Change
The printers that vigorously adopt new technology will thrive and grow. There are many new opportunities printers must be willing to make significant changes to take advantage of them.
one of our clients FireSprint achieved historically the highest sales in COVID-19 despite Lockdown. They launched specialized COVID-19 products like social distancing stickers, hero signs, graduation signs & we helped them create online designer studio templates & they achieved the highest sale & was appreciated by clients.
Recently INC 1000 recognized them as the fastest-growing Trade Printer in the USA.
Another client Standard Modern is a Commercial printer having state of art print facility. Their key clients are B2B but during Pandemic their order volume was impacted so to increase revenue they launched 3 new retail sites with new products & services in just a few weeks like One site exclusively offering Canvas, Wall art products with our NEW CANVAS SOLUTION, another site offering only COVID-19 Products like masks, signage & Third offering Political Printing.
Many print businesses have distinguished themselves by adding marketing services to their portfolio.
You need the right digital strategy and web2print technology that gives you control and flexibility at the same time. And help you engage B2C, B2B, Reseller and varied print products with product specific designer studios. In short, they enable you to integrate third-party tools and custom build features/modules when needed. This way you won’t lose any opportunity owing to cost and time constraints.
Reading this article was your first step to being hands-on! It’s time to make business plans, set goals, and work towards them. We will help you to seek new leads and opportunities. Update your selling approach to reflect your new strategies.
Don’t let old habits weigh you down. Explore new possibilities for growing your profits. This might mean outsourcing your projects to a print supplier like OnPrintShop to give your business a competitive edge.
Go ahead and get ahead. We’re rooting for you.
